


FOR PARTICIPATION IN
CERTIFICATE AWARDED TO
Danielle Wu
UPS Ignite
September 21 - November 17, 2022

FRANCESCA CORNELLI
THOMAS O'TOOLE
Dean, Kellogg School of Management
Donald P. Jacobs Professor of Finance
Associate Dean of Executive Programs
Clinical Professor of Marketing
Credential ID: 63453076

Danielle Wu
UPS Ignite is a unique program designed for Women-owned and Minority-owned small and medium businesses, providing them with access to the information, networks, and capital necessary to achieve profitable business growth. Entrepreneurs engage in an intensive learning journey through which they explore frameworks to help them create differentiated business models, build financial acumen, and develop key leadership competencies in a collaborative environment that allows them to build lasting relationships with their peers.
Learning Goals
1. Understand the importance of data, analytics, and AI frameworks from a leadership perspective, resulting in actionable business process changes
2. Demonstrate expertise in uncovering insights and enhancing customer experiences.
3. Ensure that marketing goals are anchored in segmentation, targeting and positioning data and insights and reflect the customer journey.
4. Develop a working knowledge of financial statements, cash flow generation, and investment decision making tools.
5. Understand principles of building a leadership model based on change and culture.
6. Manage critical decisions in supply chain management including mitigating risk, strategic sourcing and demand planning.
Issued on
December 1, 2022
Expires on
Does not expire