


FOR COMPLETION OF
CERTIFICATE AWARDED TO
Ben White
Marketing Fundamentals
August - December 2022

FRANCESCA CORNELLI
THOMAS O'TOOLE
Dean, Kellogg School of Management
Donald P. Jacobs Professor of Finance
Associate Dean of Executive Programs
Clinical Professor of Marketing

Credential ID: 65980752
Ben White
At the completion of this program, participants will have the skills to:
Develop a comprehensive marketing strategy
Select optimal marketing tactics based on sound data analytics and customer insights
Deliver persuasive recommendations using a structured and disciplined framework
Communicate in a common marketing language
Participants must earn a passing score of at least 80% to earn this Certificate of Completion.
Skills / Knowledge
- Segmentation
- Targeting
- Positioning
- Marketing
- Brand Management
- Product Development
- Distribution
- Marketing Communications
- Digital Marketing
Issued on
January 9, 2023
Expires on
Does not expire