Generative AI: Executive Strategies to Unlock Enterprise Value

"With the introduction of ChatGPT in late 2022 and the explosion of generative AI platforms like Google Bard and Microsoft Bing, the role of artificial intelligence (AI) has risen to the top of the C-suite agenda. Organizations embracing these technologies are automating critical tasks, reimagining functional departments and redefining their competitive landscape. Generative AI has the potential to dramatically improve the efficiency and effectiveness of their operations. We created Generative AI: Executive Strategies to Unlock Enterprise Value because we see an inflection point. This is a generational opportunity for firms that can plan and implement quickly to capture top-line and bottom-line growth. Through our academic research and consulting engagements, we see early adopters — and early winners — coming from a variety of industries. Leaders with a fundamental understanding of generative AI will be best equipped to identify and seize opportunities across their enterprise and markets. Through a powerful mix of lectures, original frameworks, case studies and hands-on learning, leaders in different roles, industries and functions will gain a comprehensive understanding of generative AI and its practical applications — with a focus on use cases for generative AI across the enterprise value chain. You’ll develop the knowledge to implement an AI strategy for your organization, learn to infuse AI into core functions and business processes, explore issues of competition, governance and ethics and ultimately leave with the ability to create value for your organization while positioning yourself for career advancement."