Marketing Essentials: Elevate Your Fundraising Strategies

Funders and donors are growing savvier and more sophisticated in the way they make giving choices. Hence, the need for nonprofit organizations to understand the changing ‘donor market’ and engage their stakeholders in meaningful ways has become more imperative than ever. It is crucial to revisit organizational fundraising strategy, learn new engagement techniques and create compelling messages to ensure that the organization is on the right track for continued growth. In this live virtual program, you will learn from faculty and practitioner experts on topics related to strategies for growing fundraising capacity, fundraising cultures and infrastructures required for achieving fundraising goals and simply why people give. This program will also include marketing and branding strategies that attract and engage key stakeholders for a mutually sustainable relationship.