Professional Certificate in Digital Age Leadership

This program was comprised of four online programs: Digital Marketing Strategies, Product Strategy, AI Applications for Growth, and Leading with Analytics. Successful completion of all four programs is required to earn this Certificate of Completion. Program content includes: Digital Marketing Strategies This program equips learners to gain an end-to-end perspective of the modern marketing process that starts with gathering customer insights, moves through content strategies and execution, and culminates in optimization and AI applications. Product Strategy This program equips learners to think like the CEO of a product or service - focusing on a cradle-to-grave approach for managing and optimizing the life of a product or service. AI Applications for Growth This program equips learners to broaden their perspectives with a practical, behind-the-scenes look at how established companies - as well as start-ups - are putting AI to work to disrupt industries and gain a competitive edge. Leading with Analytics This program equips learners with a working knowledge of data science, enabling them to identify the challenges that analytics, machine learning, and artificial intelligence can solve.