

CERTIFICATE AWARDED TO
Laura O'Donnell
FOR PARTICIPATION IN
SNAC Excellence in Marketing
New Frontiers in Marketing: Integrating AI for Focused Growth
July 24-26, 2024


FRANCESCA CORNELLI
THOMAS O'TOOLE
Associate Dean of Executive Programs
Clinical Professor of Marketing
Dean, Kellogg School of Management
Donald P. Jacobs Professor of Finance
Credential ID: 110460767

Laura O'Donnell
This program is targeted to VP and Director level SNAC Membership marketing and sales leaders who are inspired to elevate their skills to come out ahead in times of market disruption and change. Learning goals address two key areas:
1.) Disruption: How to build strategic understanding and develop expertise in delivering marketing and sales excellence when faced with category, channel and environment disruptors.
2.) Digital Marketing Transformation: How to elevate knowledge, skills and understanding of the digital transformation of marketing, consumer and B2B touchpoints, and the ability to rewire conventional marketing into agile initiatives.
Issued on
July 26, 2024
Expires on
Does not expire