American University in Cairo EMBA

This unique program encompasses Business and Marketing Strategies: 1. The Business Strategy sessions build and hone the analytical and conceptual skills to successfully diagnose and formulate business strategies, to address the fundamental question of Strategy: “How can a firm make long-run profits?” 2. The Marketing Strategy and Tactics sessions enhance the understanding of key evolving marketing concepts and frameworks, focused upon the fundamental question of Marketing: “How do we identify, attract and delight our target customer segment?” Learning Outcomes: Is able to apply the following concepts and frameworks: • Added Value and Value Capture • Differentiation • Industry Analysis • Competitive Advantage and Sustainability • Flexibility and Information • How to put data analytics into practice (building a data culture and how to seize the opportunities that analytics present). • The fundamentals of advertising strategy (sound brand positioning, measuring advertising effectiveness, the creative brief, and how to provide feedback to creative teams). • How to create a framework to conceptualize value, understand its implications for pricing, and provide managers tools to capture value added in their pricing decisions.