


FOR PARTICIPATION IN
CERTIFICATE AWARDED TO
Chitra Goel
Leading and Sustaining a Culture of Innovation
September 13-20, 2021

FRANCESCA CORNELLI
THOMAS O'TOOLE
Dean, Kellogg School of Management
Donald P. Jacobs Professor of Finance
Associate Dean of Executive Programs
Clinical Professor of Marketing
Credential ID: 38862874

Chitra Goel
The world of business has been disrupted in fundamental ways by the COVID-19 pandemic. But disruption also creates a historic opportunity for innovation, allowing you to transform your business and capitalize on opportunities in the post–COVID-19 world. Winning business leaders know that the key to value creation and sustained growth lies in innovation.
Leaders can create new value for their customers, consumers or constituents by launching new products and services, entering new markets, creating new business models and even new businesses, or rethinking key processes. There has never been a better time to innovate than this time of crisis.
This intensive program takes you through all the essential elements of creating, leading and sustaining a culture of innovation. Our expert faculty and industry-practitioners will guide you through an exploration of how to instill an innovation mindset within your organization, how to identify resources and commercialize innovation opportunities, how to foster innovative behaviors and values, how to build innovation capabilities and how to create an agile and innovative organization. Every participant will be coached on how to develop an innovation strategy for their own organization and an Innovation Culture Blueprint. Some participants will also present their strategy and blueprint to their peers.
Issued on
September 20, 2021
Expires on
Does not expire