


FOR PARTICIPATION IN
CERTIFICATE AWARDED TO
Jose Ferreira
Advanced Strategy & Scenario Planning Program
January 11-12, 2023

FRANCESCA CORNELLI
THOMAS O'TOOLE
Dean, Kellogg School of Management
Donald P. Jacobs Professor of Finance
Associate Dean of Executive Programs
Clinical Professor of Marketing
Credential ID: 66855685

Jose Ferreira
In this interactive session, participants will learn the basic concepts of scenario planning and how it can be used to anticipate change and generate new strategic options in response, be they opportunities to pursue or risks to address. Students learn how to explore broader, macro forces that exist today that could be the root causes of more disruptive changes in their own industry, and then use these ideas to draft future competitive scenarios under which they might need to operate. Finally, they will learn different strategies for “future-proofing” their organization across multiple possible scenarios, depending on the desired level of risk taking and reward seeking. At the end of the session, they will have practical frameworks and tools to better communicate the potential for change as well as a new mindset for thinking about strategy as a dynamic process.
Issued on
January 24, 2023
Expires on
Does not expire