Initial Marketing Training Class

This program is to equip New Marketers at AbbVie with a Tool Kit and a Working Knowledge of Pharma Marketing at AbbVie. IMTC delivers: 1. A framework for developing functional expertise through marketing competencies. 2. A guide for connecting with key cross-functional stakeholders to support strategic/tactical initiatives. 3. Basic principles of key concepts, including Patient Journey 2.0, data generation and customer insights, portfolio management and brand strategy via the 7 anchors, segmentation, targeting, positioning, market access, strategic/financial levers, and influencing customer behavior through an omni-channel experience.