Omnichannel Marketing

Kellogg Executive Education’s Omnichannel Marketing program is designed to empower participants with the knowledge and techniques to build and execute an omnichannel strategy. Under the guidance of faculty who teach in the top-rated MBA program for marketing, participants learn to navigate the most critical aspects of omnichannel marketing.

Over the course of 6 weeks, participants learned how to:

• Utilize what omnichannel marketing offers over a conventional single-channel or multichannel approach.

• Examine the role that technology plays in an omnichannel strategy, including customer data platforms, designed specifically to stitch online and offline touchpoints together and provide a cohesive view of each customer.

• Design a blueprint for omnichannel marketing campaigns, control the distribution of your products more effectively, and make them accessible to your customers.

• Leverage marketing concepts such as targeting, customer lifetime value(CLV), positioning statements, and customer journey maps to sharpen your omnichannel strategy.

• Explore how an omnichannel brand manages relationships with different types of wholesalers and retailers, and identify the best measurement tactics to help optimize your strategy.

• Understand the nuances of channel relationships, including legal and private label considerations, to design a channel ecosystem that prioritizes the channels that work best for your brand.

Successful completion of the full program was required to earn this Certificate of Completion. Click here if you are interested in learning more.