Mastering Sales: A Toolkit for Success

This program equips learners to gain a comprehensive view of the entire sales process – from preparation through contact and on to scaling, acquiring the tools and techniques needed to improve sales skills and learn best practices for recruiting, training, building, and managing high-performing sales teams. Successful completion of the full program is required to earn this Certificate of Completion. Program content includes: Module 1: Enhancing your Selling and Persuasion Skills: Knowledge, Skill, and Discipline Module 2: Targeting: Stakeholder Mapping, Creating Personas, Planning Your Week, and Talking about Your Competitors Module 3: Lead Generation Tactics: Building Your Network, Cold Calls, Introductory Emails and Proactive Pursuit Module 4: Nurturing Prospects: Qualifying Prospects, Listening and Asking Questions, and Acing the Meeting Module 5: Telling the Right Story at the Right Time for the Right Reasons