


FOR COMPLETION OF
CERTIFICATE AWARDED TO
Luiza Souza
Northwestern University 101: Leading with Analytics
2020

FRANCESCA CORNELLI
THOMAS O'TOOLE
Dean, Kellogg School of Management
Donald P. Jacobs Professor of Finance
Associate Dean of Executive Programs
Clinical Professor of Marketing
and Artificial Intelligence Virtual Program

Credential ID: 20769142
Luiza Souza
Participants who have completed this 8 module program report that they learned:
Analytics is a leadership problem
Analytics can be used to address more business problems than they originally thought
Analytics needs to be planned
Analytics decisions must start with business problems not with the data
How to quickly distinguish between good and bad analytics
Skills / Knowledge
- Analytics
- Predictive Analytics
- Causal Analytics
- Machine Learning
- Artificial Intelligence (AI)
- Data Science
Issued on
July 17, 2020
Expires on
Does not expire