


FOR COMPLETION OF
CERTIFICATE AWARDED TO
Thanushree Anand
NU 201: Applying Analytics and Artificial Intelligence
2022

FRANCESCA CORNELLI
THOMAS O'TOOLE
Dean, Kellogg School of Management
Donald P. Jacobs Professor of Finance
Associate Dean of Executive Programs
Clinical Professor of Marketing
B2C Case: Creative Gaming

Credential ID: 48222536
Thanushree Anand
The learning goals of the Creative Gaming Case highlight distinctions between a traditional project and an analytics-driven project.
When applying analytics, you must be able to answer:
o What types of data maximize client value?
o What models maximize the value of your data?
o What comparisons do you need to prove your value to the client?
o What is your role as a leader role in these decisions?
Skills / Knowledge
- Analytics
- Predictive Analytics
- Causal Analytics
- Machine Learning
- Artificial Intelligence (AI)
- Data Science
Issued on
March 18, 2022
Expires on
Does not expire