


FOR COMPLETION OF
CERTIFICATE AWARDED TO
Jennifer Baca
Negotiating in a Virtual World
June - August 2021

FRANCESCA CORNELLI
THOMAS O'TOOLE
Dean, Kellogg School of Management
Donald P. Jacobs Professor of Finance
Associate Dean of Executive Programs
Clinical Professor of Marketing
Mastering High Performance Skills

Credential ID: 36940424
Jennifer Baca
This program equips learners to effectively develop a negotiation planning document, align a negotiating team and remain strategically agile in increasingly complex and challenging negotiation situations.
Successful completion of the full program is required to earn this Certificate of Completion. Program content includes:
Module 1: Building a Negotiation Strategy
Optimize opening offers
Participate in deal-making simulations
Leverage BATNAs, reservation bottom lines and targets
Module 2: Strategizing for Complex Business Deals
Explore a complex negotiation scenario
Multi-issue, high-stakes negotiation
Learn to reveal or conceal
Optimize negotiation team
Evaluate and build trust across parties
Learn strategies for acquiring key information
Module 3: Dispute Resolution
Focus on disputes and contentious negotiations
Navigate emotionally-charged situations
Learn to de-escalate conflict
Plan for multi-party and multi-issue negotiations
Negotiate for mutual and individual gains
Maintain and enhance your reputation
Module 4: Recognizing Agents and Ethics
Learn when to use agents
Align incentives for agents
Manage agents’ ethics
Sharpen your value ethics
Develop a planning document
Module 5: Negotiating Globally
Negotiate a complex multi-cultural scenario
Adjust to cultural differences in negotiators’ interests and strategies
Communicate and confront directly and indirectly
Plan and implement a negotiation strategy
Communicate and confront directly and indirectly
Sharpen nonverbal communication skills
Craft win-win deals
Skills / Knowledge
- Negotiation
- Strategy
- Dispute Resolution
- Communication
- Nonverbal Communication
Issued on
August 16, 2021
Expires on
Does not expire