Creativity as Competitive Edge

This program brings learners on a journey that teaches a process — one that is supported by research and real-world practice and inspired by design thinking principles. The founding principle is that few competitive advantages endure over time except creative advantage. Advantages achieved through supply-chain innovation or marketing savvy are fleeting. But if an organization uses creativity as a business tool, it can embrace constraints and changing contexts to fuel innovation, not stifle it. This program equips learners to develop their creativity as a tool for solving real-world business problems. Key benefits of attending this program include: Discover the foundational principles of “creative advantage” to fuel creativity and innovation in your life and your organization Get inspired to spark insights and opportunities to create meaningful impact and change Discover the rules and tools of ideation for yourself and your organization Engage the creative methods that bring your ideas to life Develop your persuasion skills to act as a creativity ambassador and evangelist in your organization