Medtronic Marketing Academy

This unique program provides an intensive marketing development experience designed to help take the learner's marketing capabilities to the next level. Learners take an in-depth exploration of customer insight, segmentation, targeting, positioning, marketing goals, customer journey, brand strategy, omnichannel marketing, innovation, analytics and competitive brand strategy. Learning Goals 1. Describe the evolution of marketing and its impact on customer value creation. 2. Demonstrate expertise in uncovering insights and enhancing customer experiences. 3. Ensure that marketing goals are anchored in segmentation, targeting and positioning data and insights and reflect the customer journey. 4. Apply new knowledge and skills in marketing decision making and competitive marketing strategy to enhance brand/product equity and business growth.