Strategic Marketing Communications

Marketing Strategy and Communications Learn frameworks for developing strong creative briefs, marketing plans, and making an impact in practice Understand the use of strategy to create messages that move the needle and produce profitable campaigns Assessing Marketing Communications Acquire tools to properly evaluate the success of a marketing campaign against planned objectives including both the strategic approach and early stage creative output Enhance critical thinking skills by learning to ask the right questions for yourself and your team Understanding the Changing Landscape of Marketing Communications Learn how marketing is evolving and how your organization can adapt to the changes Engage in critical discussions around the use of new media channels