Sales Force Effectiveness

In this program our expert faculty addresses the unprecedented disruption sales organizations are experiencing as a direct result of the coronavirus pandemic. Whether facing a sales slump or enjoying a sales bump as a result of this interruption to the usual way of doing business, it’s more difficult than ever to predict what will come next. Many sales organizations have taken quick steps to move to digital channels, virtual selling, redeploying sales efforts and even reducing sales force capacity where needed; but uncertainty and volatility persist. Focusing on the key issues facing sales leaders in this new environment, this program will address topics such as customer engagement; training, development and retention of sales talent; leveraging analytics and AI to optimize commercial strategies, and how to manage change in a volatile environment. Using frameworks, class discussion and group exercises to assimilate the concepts, you will learn how to adapt your approach to the drivers of sales excellence, ensuring success during an unstable time.