Post Graduate Certificate in Marketing Leadership Development

Module 1: Customer Centricity & Customer Value Module 2: Competitive Marketing Strategy Module 3: Framework for Marketing in a Digital World Module 4: Agile Marketing Module 5: Career Success Factors & Derailers Module 6: Motivational Consumer Insight Module 7: Behavioural Marketing Module 8: Leading with Analytics Module 9: Data Visualization Module 10: How to Distinguish Good from Bad Analytics Module 11: Marketing Automation and Artificial Intelligence in Marketing Module 12: Marketing Technology: Tough Challenges, Rich Choices Module 13: Strategy of Influence Module 14: Defining Your Brand Module 15: Brand Design & Touchpoints Module 16: Omnichannel Marketing Module 17: Content Marketing Module 18: The Creative Brief Module 19: Evaluating Communications Module 20: Managing Brand Associations Module 21: Loyalty Drivers Module 22: What is Influencer Marketing? Module 23: Types and Roles of Influencers Module 24: Great Marketing Plans Module 25: Brand Orchestration and Implementation Module 26: Developing Your People Module 27: Wrap Up & Action Planning Module 28: Capstone Project