EXCELLENCE IN MARKETING: NEW PERSPECTIVES IN MARKETING AND CUSTOMER INSIGHTS

This program is targeted to VP and Director level SNAC Membership marketing and sales leaders who are inspired to elevate their skills to come out ahead in times of market disruption and change. Learning goals address two key areas: 1.) Disruption: How to build strategic understanding and develop expertise in delivering marketing and sales excellence when faced with category, channel and environment disruptors. 2.) Digital Marketing Transformation: How to elevate knowledge, skills and understanding of the digital transformation of marketing, consumer and B2B touchpoints, and the ability to rewire conventional marketing into agile initiatives.