


FOR PARTICIPATION IN
CERTIFICATE AWARDED TO
MARTHA ELENA CEDILLO LOPEZ
Maximizing Sales Force Performance
October 6-10, 2024

FRANCESCA CORNELLI
THOMAS O'TOOLE
Dean, Kellogg School of Management
Donald P. Jacobs Professor of Finance
Associate Dean of Executive Programs
Clinical Professor of Marketing
Credential ID: 118164342

MARTHA ELENA CEDILLO LOPEZ
This program immerses sales leaders in a collaborative learning environment intensely focused on practical ways to significantly improve sales force performance in the omni-channel era. Guided by seasoned faculty, you will learn practice-proven principles, strategies and tactics, then explore how to apply them to some of the most challenging sales issues companies face: sales force design and deployment, developing integrated omni-channel strategies, talent development, leveraging digital technologies, compensation and overall sales effectiveness.
Issued on
October 10, 2024
Expires on
Does not expire