Essentials of Marketing
At the completion of this program, participants will have the skills to:
Develop a comprehensive marketing strategy
Select optimal marketing tactics based on sound data analytics and customer insights
Deliver persuasive recommendations using a structured and disciplined framework
Communicate in a common marketing language
Participants must earn a passing score of at least 80% to earn this Certificate of Completion.
Skills / Knowledge
- Segmentation
- Targeting
- Positioning
- Marketing
- Brand Management
- Product Development
- Distribution
- Marketing Communications
- Digital Marketing