25.8.0
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Essentials of Marketing

At the completion of this program, participants will have the skills to: Develop a comprehensive marketing strategy Select optimal marketing tactics based on sound data analytics and customer insights Deliver persuasive recommendations using a structured and disciplined framework Communicate in a common marketing language Participants must earn a passing score of at least 80% to earn this Certificate of Completion.

Skills / Knowledge

  • Segmentation
  • Targeting
  • Positioning
  • Marketing
  • Brand Management
  • Product Development
  • Distribution
  • Marketing Communications
  • Digital Marketing