Advanced Certificate in AI and Product Strategy

The AI Strategies for Business Transformation program enables you to:

• Assess the impact of AI and gen AI on business growth, productivity, and innovation in diverse organizational contexts

• Apply frameworks to assess AI readiness, including the AI Canvas 2.0, the AI Radar 2.0, and the AI Capability Maturity Model (CMM)

• Identify high-value AI use cases across customer experience, operations, and support functions — tailored to industry needs

• Recognize the ethical, governance, and societal implications of AI, ensuring responsible and ethical implementation

• Design an AI transformation plan and strategic transformation roadmap for an organization

The Product Strategy program enables you to: 

• Analyze new product opportunities to arrive at “go” or “no-go” conclusions efficiently

• Assess the pros and cons of various business models, including SaaS, and pivot to another business model when your current one isn’t delivering growth

• Develop a go-to-market strategy using the 7-Elements Framework

• Create buyer personas, positioning, and messaging based on proprietary tools from the Kellogg School of Management

• Learn from real-world custom case studies and examples based on the faculty’s own consulting experience with top tech firms such as Microsoft, AT&T, Salesforce.com, and Meta

• Create agile requirements grounded in the ‘jobs-to-be-done’ framework, user stories, and epics

• Manage partner ecosystems, and learn how to create win-win partnerships